Horatiu Sovaiala (b.1987) is a photographer currently living and working in Bucharest, Romania. He studied photography and video art at the National Art University in Bucharest. His work revolves around the relationship between image and memory.  "Calea Bucuresti" is his first book, self-published and released in November 2017. His work has been exhibited at the Mobius Gallery in Bucharest and at the Camera Plus Biennial of contemporary photography and moving image in Iasi, Romania. 

"Calea Bucuresti" is a photo series and book by Horatiu Sovaiala, containing a series of 78 black and white images, arranged in a non-narrative, single image per full-spread sequence meant to question ones own sense of belonging.

All images are made in Romania, Switzerland and other western european locations, they do not always reveal their respective setting, but share a common visual language. The context of the series is the social and economical background in Romania and the author voluntary relocation in Zürich, Switzerland. He has been photographing extensively prior to his emigration as a tool of visual documentation of daily routine, and have had little experience with western cultures outside of social and other screen based media. Upon arrival and during his integration period into swiss-german society, he had stopped photographing and began to sift through his archive. A sense of cultural desync, a feeling of enthusiastic adaptation and the sheer novelty of his situation has inadvertently invited Solovaiala to question his own identity. He began to employ a process similar to an archivist's, resulting in a study of self through personal images in a detached manner, unveiling past the inherent nostalgia, a visual language that would describe a certain mood of eastern europeanness.  The relationship between image and memory became at this point the focus of the work.

The title, "Calea Bucuresti" translates to "Bucharest Avenue" which is the name of street where Sovaiala grew up in Brasov, a mid-sized city in the Carpathian Mountains, and moved out of to pursue an art education in Bucharest. While the title obviously references his apparent sense of belonging to the city of Bucharest, it is also meant to suggest the recurring state of unease in one's perception of place. 


Website

horatiusovaiala.com